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Privacy policy

Privacy Policy.

Who we are

Probiketrader is a trading name of SGR Trading Ltd (company number 15317148), Unit 1A, Alexandra Place, Lower Park Road, London N11 1QD. We are responsible for your personal data. Questions: sales@probiketrader.co.uk.

What we collect and why

What

Why

Legal basis

Name, email, phone, address

To process orders, deliveries and collections

Contract

Order and payment records

To keep accounts and meet tax rules

Legal obligation

Bike details and photos you send when selling

To value your bike and make an offer

Contract (steps before one)

Waitlist requests

To tell you when a matching bike arrives

Consent

Newsletter sign-up

To send offers and new arrivals

Consent (unsubscribe any time)

Website usage and cookies

To run the site and understand what people use

Legitimate interests; consent for marketing cookies

We never see or store your full card details. Payments are handled by Shopify and the payment providers you choose.

Who we share it with

Only the services we need to run the business: Shopify (our shop platform), payment providers, couriers such as Parcelforce, our form provider for seller submissions, email and analytics tools, and BikeRegister when we transfer a bike's logbook to you. We never sell your data.

How long we keep it

  • Orders and accounts: 6 years, for tax purposes.
  • Seller submissions we don't buy: 12 months.
  • Waitlist and newsletter: until you unsubscribe or ask us to remove you.

Your rights

You can ask to see, correct or delete your data, object to how we use it, or withdraw consent at any time. Email sales@probiketrader.co.uk and we'll respond within one month. If you're unhappy, you can complain to the Information Commissioner's Office (ico.org.uk).